I’ve just announced to my primary email list that I will take a break from content creation. I don’t know when I’ll be back.
You can read my full announcement here.
Below you’ll find an article I wrote mainly to myself but also for you about the relationship between your audience and yourself when you need support.
Thank you for reading me!
I’ll see you again soon.
Creating Content is Not an Escape From Your Life Responsibilities
There’s a reason you feel overwhelmed.
Can’t get anything done? It’s frustrating, right? You make plans in your mind about the things you’re going to create. Maybe you have an excellent strategy for some social media posts that will bring you more traffic. Perhaps an ad on Facebook that will bring people to your paid product, or some other plan that should take care of that thing you’re avoiding like the plague and hope that content creation will do it for you.
Guess what? It’s not going to work. You can’t rely on content creation to pay the bills when you need to pay the bills. You can’t build an audience when you don’t even have the peace of mind to engage with that audience. And you can’t commit to a writing schedule when we both know you’re not going to follow through because you have more significant concerns now.
It’s time to face the demons that haunt your mind.
Your audience wants you to take care of yourself
I remember this one creator on TikTok had a red mark in the white of his eye one day. He had hundreds of thousands of followers when I saw it. Maybe today, he’s in the millions.
Every post where that mark was visible, people would ask if he was okay and encourage him to check that out.
These people are his followers. They care about what he creates and for his well-being.
Your followers would do the same for you. So, don’t neglect your health — mental or physical — to make content for them.
Write about an experience when it’s over
You can’t write a post about something when you’re still dealing with it. Only when it’s in the past can you look over and see what that experience taught you.
Are you in a bad relationship? Maybe you have some financial issues? Please don’t write about those as you’re going through them. Your audience wants you to teach them new things, and you can’t teach something when you don’t know how things will turn around.
Don’t use your audience
If you’ve been fortunate enough to grow an audience, treat them like family. If you’re going to ask them to buy a product from you, make sure it’s the best thing you ever made.
Your audience can smell a fraud from a mile away. Don’t mistake thinking that your email list or your social media followers are an asset to be used at your leisure.
These people may choose to unfollow you, unsubscribe, or even block you and tell all their friends to block you as well.
Instead, look for real solutions.
Your audience won’t pay your debt, so don’t try to sell them stuff you don’t believe in or won’t buy for yourself. Don’t try to sell to your audience half-assed products you made just for a quick buck.
Instead, look for resources about how to deal with your debt. Research your finances and realize how to lower your monthly expenses. If you dared to send hundreds of people to a crappy landing page, indeed, you can dare to ask one person — your boss — for a raise.
The Promise of Content Creation
Why do people follow other people? Because people interact with people all the time. Why should they follow you, specifically? Because you can teach them something new or entertain them in some way unique to you.
The promise of content creation is to provide fresh content to your audience that entertains or educates them somehow. It’s never about you.
Yes, content creators could make a living. I still believe that even though I’m not there myself. But I had plenty of examples to help keep my hopes and determination up.
Your audience is your extended friends and family. Don’t mistreat them just as you won’t mistreat your actual friends and family.
If you’re the kind of creator with some personal challenges to deal with — after 2020, many of us do — you need to keep your content creation away from the list of solutions to your problems.
Your audience would want you to take care of yourself, so don’t keep on creating content when you’re not well in any way.
After you’ve taken care of your issues, writing about those issues and what you learned can be excellent content for your audience. You teach them what the problem was and how you solved it—a complete experience.
Please don’t write about experiences when they aren’t over.
You should solve your problems without “using” your audience for money or even to vent. They’re not there for that. They’re there for when you want to teach them something new or entertain them in some way.
Remember the promise of content creation: The promise of content creation is to provide fresh content to your audience that entertains or educates them somehow. It’s never about you.
Good luck, and thanks for reading!